PRESIDENT & FOUNDER
IT ALL STARTED WHEN…
EDUCATION
BA - Anthropology, University of Missouri at St. Louis
MPA - Master in Public Administration University of Cincinnati
CERTIFICATIONS:
CTM Competent Communicator certification from Toastmasters International; a non-profit organization developing public speaking and leadership skills through practice and feedback in local clubs since 1924
Course for Senior Executives Aileron; a non-profit organization dedicated to unleashing the potential of entrepreneurs through professional business management
Certified SCORE Mentor: as a volunteer arm of the SBA, SCORE requires its members to engage in a rigorous training program to obtain certification as a mentor
EXPERIENCE
25+ years of regional/executive level management in service industries
13+ years as a consultant
Owner/operator in 3 start-up businesses
INDUSTRIES
Numerous start-ups and new multi-unit operations, B2B service companies, school food service, non-profit, product fundraising, public sector, Senior Services, food service distribution, schools, consulting, parking, technology, e-marketing, SaaS start-ups, online training, healthcare, airports, hospitality, restaurants
Practice Areas
Best Practices Development, Documentation & Metrics
Contact Information
Phone
859-760-5013
mwillenborg@parkplacebis.com
Website
www.parkplacebis.com
Location
130 Park Pl., Covington, KY 41011
Linkedin.com/in/marywillenborg
Other
859-581-5178
SUMMARY/ABOUT ME
For 25+ years, I have been stabilizing and growing businesses in a variety of markets and industries. Identifying critical Key Performance Indicators, establishing tools and training to provide the foundation to attain results, then implementing and monitoring the work processes that lead to success.
Education
University of Cincinnati, Masters in Public Administration, magna cum laude
University of Missouri at St. Louis, Bachelor of Arts, cum laude
Association Membership
Organizations
Covington Business Council - Board of Directors, Finance Committee Chair
NKY Chamber of Commerce - Ambassadors Committee, Business Growth Steering Committee
NKY Bar Association - CLE Presenter
Roebling Point Business Association – unofficial communication chair, parking committee
Other Association Membership
Community Involvement
Greater Cincinnati Chapter of SCORE - Certified Mentor, MORTAR counselor, Event, Outreach & Executive committees, Past Vice Chairperson
Family
Certifications
Honors & Awards
Volunteer Experience
Skills
· Lead continuous improvement projects (both large & small), resulting in documented well-coordinated processes and procedures that provide direction, accountability and results.
· Written & delivered hundreds of training sessions, sales meetings, sales contests, and strategic selling seminars.
· Facilitated many long-range planning processes, resulting in comprehensive strategic plans.
· Ability to listen and react proactively to the Customer’s voice
· Excellent data analysis, analytic and problem solving skills
· Exceptional facilitation & documentation skills
· Deep understanding of what a P&L is indicating and what actions should be taken as a result
· Comprehensive knowledge of creating, monitoring and acting upon leading as well as lagging key measures to achieve results
Accomplishments / Cases
· As a District Manager at Market Day, I established & oversaw Account Rep training/ management that focused on customers, instilled confidence and entrepreneurship that grew the business from $0 to $11 million (average product- $7) in the greater Cincinnati/Dayton area within 5 years.
· As the EVP of Operations and Business Development, I led Parking Solutions to
o a 63% corporate growth across 7 states and 100+ sites in an increasingly competitive region.
o Revitalized selling strategy resulting in an additional $16.5 M in new sales in 3 years with just 2 sales team members.
o Identified, documented & implemented Best Practices in 5+ major business processes (i.e. at-the-curb wages, profit oversight at the account level, ineffective recruiting strategies, poor contracting processes, mismanaged co-employment partnership) resulting in a bottom line new income swing of +$1.7 M in 2 years
· Own and operate a best practices development, documentation & metrics consulting business for 15 + years:
Languages Spoken
English
Publications
Courses
Lean Six Sigma Black Belt;
SCORE Mentorship;
Toastmasters Competent Communicator;
Aileron’s Course for Senior Executives,
Strategyzer Business Model Canvas
Projects
Speaking Engagements
NKY Bar Association - Business for Breakfast Series of topics focused on the business aspects of a law practice. Approved for Continuing Legal Education credits.
Greater Cincinnati SCORE – guest speaker at numerous events, such as Women’s Round Table, Cincinnati Women’s Club Outreach, Google Business Development Sessions, P&L training for New Businesses
Covington Business Council – guest speaker at Monthly Luncheon, Webinar presenter
Additional photos and videos
Personal Interests
Walking across the US on the American Discovery Trail, Gardening
Social Media Interests (Following)